With money, looks, and a successful career, Seongguk has it all. That is, until he dies and is reborn as a baby! To make things worse, his new parents are dead broke. However, alongside his new loving family, Seongguk soon learns that perhaps some things are better than money... not! He's going to have loving parents and money in this life, and there's no better time to start than now. Armed with an adorable face and the skills of a business tycoon, can Seongguk take his new family to the top?